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How to Promote Your Music

If you’re an up and coming musician, promoting your music in the best possible way is crucial to your chances of success. You shouldn’t worry too much about getting things wrong, so long as you learn from the experience and don’t repeat your mistakes moving forward.

However, here are some music promotion tips that should help you avoid early mistakes. Remember that the best platform for promoting your music today is always going to be the internet, and specifically social media.

Only Promote Your Good Work

This might sound like an obvious point, but you’d be amazed at how many artists promote something just for the sake of it, and it turns out to be a reasonably poor piece of work. Make sure you focus on the good stuff. People are conditioned to artists starting brilliantly and then releasing work that is good, if not as impressive as the thing that first brought them to attention.

No one has the time to wait and see if your follow up is better than your average first effort, so ensure you only focus on what’s great. The filler can wait to be thrown onto your album when you need some additional tracks!

Know Your Market

If you log onto any music forum, you’ll likely find artists or producers that have nothing to do with a particular genre plugging work there. You need to avoid this at all costs. Not only does it make you look somewhat desperate, it’s also a waste of time. If you’re producing dubstep music, then focus on the dubstep audience. If you’re writing country music songs to be played on acoustic guitar, then find a suitable platform.

Know the popular social media hashtags and groups that exist, too.

Ignore Hype

At some stage, every musician is likely to be flavour of the day on social media or in a magazine, no matter how obscure they are. Whether you’re seeing hype about yourself or about other musicians in your genre, just ignore it. The music business is a fickle one, and it is only the leading 1% of artists who will be a constant success. Unless you’re able to scale those heights, the hype will come and go like day and night.

Know You’re Not the Only One

We’re not mind readers, but we do know that as you sit and worry about the good work being done by artists who are essentially your competitors, that they are sitting back and thinking the exact same thing.

Forget about what’s happening elsewhere, and just focus on yourself. If you spent every waking minute worrying about what others are doing, you’d never write or record anything yourself!

Make Friends

If you want to make promoting your music as easy as possible, then you need to build bridges and make friends. You don’t need to bend over backwards to make friends in high places, but simply be you and take the time to interact with fellow musicians and those who take an interest in everything you do. Soon, you’ll find a lot of the promotion is done for you; a recommendation goes as far in the music world as it does in real life!

Take the time to understand how you can promote your music in the best possible ways, and you’ll avoid the worst setbacks and build yourself success as quicker than you ever dreamed.

Image Author: Robert Couse-Baker

The History of Rap Music

The terms rap and hip-hop are often used interchangeably with one another; however, rapping is a separate style that was introduced into existing hip-hop music in the 1970s. This is why, if you listen to many early hip-hop tracks from the 1960s and 1970s, you’ll find vocals or absent or if there is vocals present they’re traditional harmonies and what you’d term ‘regular’ singing.

Nas
Nas

By the late 1970s, however, it was almost impossible to find hip-hop that didn’t have rap vocals included.

Gangsta Rap

While there was much experimentation when it came to rapping throughout the 1980s, it wasn’t until the end of the decade that Gangsta rap would come to the fore. Gangsta rap was initially a platform for the youth of America’s inner cities to speak about their upbringing, which would often be violent and involve exposure to guns, knives, and drugs, amongst other things. In later years, Gangsta rap would be heavily criticised for allegedly glamorising this lifestyle, and for making it seem like a choice rather than something individuals were born into.

Ice T’s 1986 track “6 in the Mornin’” is generally regarded as the first song of this genre, although Gangsta rap wouldn’t become huge until N.W.A released the “Straight Outta Compton” album two years later.

Rap in the 90s

The 1990s was the decade when rap music gained attention in mainstream music charts and on radio stations. The central theme in America at this time was the battle between east coast and west coast hip-hop, and specifically how the rap lyrics demonstrated differences between the two ways of life.

Later, these lyrics would become more threatening and hateful, and many started to turn their backs on the genre following the murders of Tupac Shakur and Notorious B.I.G, and the subsequent failure of rappers to move away from this type of music.

Later Rap

Although rap remains popular with fans of the genre, it is the softer rap and R&B sounds combined with pop styles that are seen in the mainstream today. While key rap figures like Dr. Dre and Jay-Z remain popular, up and coming rappers often have to contend with the poor reputation of the genre that has been earned in the past, meaning that modern day rap remains more of a niche rather than something that everyone listens to and enjoys.

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The History of Flamenco Guitar

Flamenco guitars look similar to what most of us would recognize as a traditional acoustic guitar, but are known for their more distinct sound. The main difference in appearance is that the flamenco guitar will usually have an exaggerated pickguard, which is usually used for tapping to measure timing within music, although the actual reason it was originally invented was to prevent the guitar becoming damaged by players who use a pick. On the flamenco guitar, these are more commonly called tapping plates, golpeadores in Spanish.

Flamenco guitar player
Flamenco guitar player

Early Flamenco Guitar

While guitars were used in similar styles, such as salsa, before the 19th century, the guitar wasn’t a huge part of flamenco during the early days of the genre. Flamenco songs would still be sung as people did flamenco dances, but the guitar wouldn’t be introduced until the 1850s. Antonio de Torres is credited as being the first to start developing the flamenco style guitar around this time, although he wouldn’t manufacture his own product until 1867.

The main differences were the materials used in creating the guitar, which would be Spanish cypress and rosewood owing to their relatively cheap cost. Traditionally, the flamenco guitar would also be slightly smaller than a traditional acoustic guitar. The lightweight nature of cypress is partly what gives the flamenco guitar such a distinct sound.

Why it was developed

It is believed that de Torres developed the flamenco guitar so that instruments would be accessible to those with little money. Flamenco guitarists have traditionally been from the lower classes of Spain and Latin American countries, although as the world has diversified over the last century wider demographics have started to play the instrument.

Modern Developments

It is a testament to the work of de Torres that there haven’t been many changes made to his original design. It has got a little bigger from its original size, and while there have been experiments with using different types of wood, such as maple, most continue to prefer cypress models.

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How to Write Music

The ability to write music isn’t something we’re born with, but it is something that you can learn. While you don’t need to be a master of music theory, having some understanding of how music works, and preferably being competent at playing an instrument, it doesn’t necessarily matter which one, will definitely help you to writer better music.

Music Notes
Music Notes

Here is a simple guide that will help you get started.

Know Where to Start

Are you just writing music as stand-alone composition, or will you also be putting lyrics to what you write? There’s no right or wrong place to start, it depends on what works for you. If you find it easier to put music to lyrics, then you might want to have the lyrics first before the music. If you’re going to find it easy sit and create a piece of music while drafting lyrics or improvising them as you go along, then do that, it doesn’t really matter the approach you take.

Formulate a Structure

Writing a piece of music is like writing a book; if you don’t define the beginning, middle and end, or in the case of music the introduction, verses, and choruses, you’ll never get anywhere.

Before you start writing the music itself you should have all of this in place, and also have a plan for any key changes or repetition; it’ll make putting your song together so much easier. While the beauty of music is that you are free to do whatever you choose, most songs do follow a basic structure. If you’re able to identify the various components of a song when listening to music, you’ll find it easier to create your own.

Understand the Fundamentals

While we said you didn’t need to know music theory from top to bottom there are some essential elements that you’ll need to know before you write a piece of music or a song.

  • Harmonies are the most important part of your music, and will either make your music easy on the ear or inspire everyone to turn the volume down. If you don’t know chords, take the time to do so, as they form the basis of most songs and will give you a foundation whenever you sit down to write.
  • Think about how individual notes will sound played over the top of your harmonies; this is particularly crucial if writing a classical piece where many instruments will be involved, or for a band with a lead and rhythm guitar.

Be Ready to Write

If you’re writing music then it’s likely a huge part of your life already. Ensure you’re prepared to write at all times, as inspiration will come to you in the middle of the night, at work, or wherever you may be. Whether you plan to use a notepad, your smartphone, or even have a music app to help you, ensuring you can get quick inspirations written down before they go out of your head will give you a great foundation from which to write any type of music.

Image Source: Horia Varlan

The History of Blues Music

Blues is one of the most instantly recognisable and popular genres in music. Coming out of African-American communities in the American Deep South in the late 19th century, the first Blues music would be published in 1908, at the same time the word ‘Blues’ was first used to describe the sound.

B.B. King
B.B. King

The early days of Blues music were characterised by the shift from country to urban Blues, although both would become popular and remain so to this day. Different types of Blues music would become synonymous with the city they generated from. “Memphis Blues” is the most famous example of this, but in the early says “Dallas Blues” and “St. Louis Blues” would also be popular.

Blues into the 50’s

Throughout the 1950’s, Blues would start to evolve further as different genres, and particularly the use of electronic instruments and recordings, would become influential. Blues would also reach across America, with the northern cities of Chicago and Detroit being particularly notable locations where sub-genres of Blues would thrive.

Blues was a huge part of mainstream music in 1950’s America, with Bo Diddley and Chuck Berry becoming two of the most popular musicians, going on to become two of the most influential of all time.

Electric Blues would also take off in England, mainly due to the live performances by Muddy Waters while touring there throughout the decade.

60’s and 70’s: Death & Resurgence

It is maybe going too far to suggest that Blues music died during the 1960’s, but it certainly affected by the popularity of rock & roll following the British invasion and the appeal of The Beatles and The Rolling Stones.

Blues would find a niche audience within the Civil Rights Movement, particularly during the 1960’s, but into the next decade the talent of those who would involve themselves with the genre brought it back to full strength.

B.B. King, Jimi Hendrix, The Animals, Santana, and Eric Clapton among them, the list of influential artists who used Blues music is like a who’s who of those decades. The Tulsa Blues sound, and a rockier Blues style from Texas, would emerge to become the leading sub-genres by the late 1970’s.

80’s to Today

Although Blues influences can be seen in almost every musical genre, it is among African-American people that traditional Blues remains strong and popular. While no popular modern day mainstream artists fit into the traditional Blues category, legends like Clapton are still recording and performing to huge audiences all around the world and remain immensely popular, while a number of record labels aim to nurture young artists who they hope will bring Blues back to pre-eminence in the near future.

Image Source: fernando garcia redondo